Before launching the new version Aircross, Citroën Argentina launched an initiative in sales packs to give a new identity to the entry model to the brand.
In this context, following the launch of the Citroën Berlingo 2010, makes a marketing campaign similar to what was done with the utility of the brand, which consists of a sales initiative Packs.
The Pack, as often used the word, represents a combination of elements that give the car a unique identity, unknown so far by existing models.
After the success of this policy meant the new Berlingo, the methodology begins to expand and is now the turn of the Citroën C3 1.4i SX, which is incorporated into this business strategy.
Pack Style Pack and XTR are the two vehicle configurations that will be available from June and July of this year, respectively. It is important to clarify that the packs do not represent new versions of the vehicle. They are the possibility that the client customize your car with high perceived value equipment or a distinctive exterior look.
EM | For example, the pack offers style alloy wheels and electrically adjustable exterior mirrors. The pack has XTR Coyote alloy wheels, electrically adjustable exterior mirrors, front fog lamps and exterior look XTR.
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Citroen presents its packs
